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国金证券:看好贝壳-W利润释放弹性 维持“买入”评级
Zhi Tong Cai Jing·2025-11-12 08:13

Core Viewpoint - The report from Guojin Securities indicates that Beike-W (02423) has significantly outperformed the market this year, with a positive outlook on the profit release from non-real estate transaction businesses. The adjusted net profit estimates for 2025, 2026, and 2027 are projected to be 59.16 billion, 76.63 billion, and 96.75 billion respectively, with corresponding PE valuations of 23.89, 18.45, and 14.61 times. The "Buy" rating is maintained. Group 1: Existing Housing Business - In Q3 2025, the existing housing business GTV reached 505.6 billion, showing a year-on-year increase of 5.82% but a quarter-on-quarter decrease of 13.35%. Revenue was 6 billion, down 3.64% year-on-year but up 18.33% quarter-on-quarter [1] - The contribution of Lianjia stores to GTV in Q3 2025 was 190 billion, accounting for 37.58% of the existing housing business GTV, with a year-on-year decrease of 3.13 percentage points and a quarter-on-quarter increase of 1.06 percentage points [1] - The profit margin for the existing housing business in Q3 2025 was 38.96%, down 2.05 percentage points year-on-year and 8.53 percentage points quarter-on-quarter [1] - As of September 30, 2025, the number of Beike platform stores was 61,400, an increase of 27.3% year-on-year and 1.4% quarter-on-quarter; the number of agents was 546,000, up 14.5% year-on-year but down 2.2% quarter-on-quarter [1] - The AI product "Haoke" contributed over 50% of transaction volume, with the company leveraging AI technology to enhance potential opportunity acquisition and improve personnel efficiency through the elimination of underperforming agents [1] Group 2: New Housing Business - In Q3 2025, the new housing business GTV was 196.3 billion, reflecting a year-on-year decrease of 13.7%, with revenue at 6.6 billion, down 14.1% year-on-year. This performance aligns with the 14.2% decline of the top 100 developers as reported by CRIC, primarily due to the high base effect from the previous year [2] - Fixed costs were reduced by 25% year-on-year, reaching a historical low [2] Group 3: Home Decoration and Furniture Business - In Q3 2025, the home decoration and furniture business generated revenue of 4.3 billion, with a year-on-year increase of 2.06%. The profit margin was maintained at 32.00%, consistent with the previous quarter [3] - The revenue growth rate has slowed due to adjustments in the second-hand and new housing markets, organizational restructuring, and a proactive strategy to control aggressive growth to mitigate risks [3] - The company has achieved profitability before headquarters expense allocation for two consecutive quarters, indicating a positive outlook for the home decoration and furniture business's contribution to profits [3] Group 4: Rental Business - In Q3 2025, the rental business revenue was 5.7 billion, up 45% year-on-year, primarily due to an increase in available rental sources [4] - The net confirmation ratio has been steadily increasing, contributing to a rise in the business's profit margin to 8.7%. The rental business has achieved breakeven for two consecutive quarters [4]