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在央视舞台,长安马自达发布“全球好车”的底气与决心
Zhong Guo Qi Che Bao Wang·2025-11-12 08:46

Core Viewpoint - The event marked the launch of the MAZDA EZ-60, a global strategic electric SUV by Changan Mazda, on a national platform, emphasizing China's manufacturing capabilities in the global automotive industry [1][3]. Group 1: Event Highlights - The launch event was described as a "cross-industry talk show" and aimed to convey a new standard for Chinese manufacturing in the global automotive sector [3]. - Changan Mazda's Executive Vice President, Wu Xuxi, highlighted the significance of the collaboration with CCTV, stating it reflects the company's global strategy and commitment to quality [3][10]. - The EZ-60 has achieved dual five-star certification in China and Europe, indicating its readiness for global markets [3][5]. Group 2: Product Features - The EZ-60 features a high-strength steel body (86.5% high-strength steel) and comprehensive safety measures, including nine airbags, showcasing its commitment to safety [5][7]. - The vehicle integrates advanced technology and user-friendly design, emphasizing a balance between aesthetics and functionality [7][9]. - Changan Mazda has invested heavily in R&D, with over 900 vehicles tested for more than 9 million kilometers, ensuring high quality and durability [9][12]. Group 3: Strategic Vision - The company is pursuing a "dual-hundred doubling strategy," aiming for significant investment and export growth, reflecting its ambition to leverage Chinese manufacturing for global markets [12][14]. - The launch is positioned not just as a product introduction but as a declaration of China's manufacturing strength and a new standard for global vehicles [14][15]. - Wu Xuxi emphasized that the company is not merely selling cars but also setting new standards in the automotive industry [10][12].