Amazon(US:AMZN) Businesswireยท2025-11-12 09:00Core Insights - The DP World Tour has partnered with Amazon Web Services (AWS) to become the Official Cloud Provider, aiming to enhance the overall experience for players, spectators, and media through advanced technology solutions [1][2]. Technology Integration - AWS will leverage its AI infrastructure to provide real-time data combined with historical context, transforming the media and spectator experience [2]. - The partnership will introduce AWS Media Services for streaming video and on-demand content, offering fans innovative experiences such as data-driven insights and instant language translation [3]. AI and Data Management - An AI-powered Media Asset Management (MAM) system will be implemented to tag metadata automatically, creating an intelligent archive of the Tour's content [4]. - AWS will develop a second generation of the "Virtual Twin" product, processing over 1 million data points per tournament to enhance spectator engagement [5]. Operational Efficiency - A new intelligence platform will analyze vast data sources in real-time to optimize operational decisions during tournaments [6][7]. - The integration of AWS technology will facilitate data-driven operations, improving the overall tournament experience [8]. Sustainability Initiatives - AWS will support the Tour's goal of achieving net zero carbon by 2040 through the "Green Drive Live" platform, which will monitor and optimize environmental performance in real-time [11]. - The DP World Tour has initiated a program to increase remote television broadcasts, reducing the carbon footprint of each tournament by approximately 87 tonnes [12]. Future Vision - The DP World Tour is advancing its "Tournament-As-A-Service" vision, aiming to create intelligent golf courses that provide a consistent, data-rich experience at every event [9]. - The integration of tournament applications and data into AWS is expected to enhance scalability and flexibility for future tournaments [10].