Core Insights - The market head of miHoYo's "Genshin Impact," Xie Qiliang (also known as Mai Kou), has resigned from the company for personal reasons and career development plans, after six years of service [1][3] - Xie Qiliang previously worked at NetEase, where he held positions such as marketing director for "Identity V" and was involved in various other game projects before joining miHoYo in 2020 [1][3] Group 1 - Xie Qiliang was a key figure in direct communication with players, participating in significant events such as the "Genshin Impact" two-year anniversary livestream and the China Film and Television Night, where he represented the long-term animation project [2][3] - Under Xie Qiliang's leadership, the marketing team executed notable collaborations with brands like KFC, Pizza Hut, and Cadillac, enhancing the game's visibility and engagement [5] - The resignation may indicate a shift in the marketing strategy for "Genshin Impact," as the game enters a new operational phase with increased competition in the open-world genre [5]
《原神》市场负责人谢其良离职：2020年加入米哈游，曾任《第五人格》营销总监
3 6 Ke·2025-11-12 09:00