安踏集团出席《财富》中国500强峰会

Core Insights - The 2025 Fortune China 500 Summit was held in Shanghai, focusing on building sustainable competitive advantages and the role of technological transformation [1] - Anta Sports Products Co., Ltd. was awarded the 2025 Fortune China 500 certificate, highlighting its status among leading enterprises [1] Group 1: Globalization and Localization - Anta's Vice President Li Ling discussed the company's practices in business innovation and globalization during a roundtable forum [1] - Anta has redefined the distance between brands and consumers through a Direct-to-Consumer (DTC) business model, allowing for real-time insights into consumer demand [1] - The company emphasizes the importance of global thinking combined with localized operations, selecting products from its multi-brand matrix that best suit local consumer needs [1] Group 2: Global Strategy and Core Competencies - Anta has developed a unique "brand + retail" business model through years of international brand acquisitions and global operations [2] - The company has cultivated three core capabilities for future global competition: multi-brand collaborative management, multi-brand retail operation, and global operation and resource integration [2] - Li Ling stated that globalization presents new opportunities for Chinese enterprises, aiming to bring international brands to China while promoting Chinese brand value globally [2]