B站双11带货广告客户数同比翻番，超千元消费品GMV同比增长63%

Core Insights - Bilibili (referred to as "B站") reported a 109% year-on-year increase in the number of clients advertising during this year's Double 11 shopping festival [1] - The gross merchandise volume (GMV) for consumer goods priced over 1,000 yuan increased by 63% year-on-year [1] - The average new customer rate across all industries brought by Bilibili reached 55%, with specific sectors like watches, household goods, food and beverages, and beauty exceeding 60% [1] Advertising and Sales Performance - Bilibili's collaboration with Alibaba and JD.com has deepened data integration, enhancing the delivery of key e-commerce performance metrics for brands and merchants [1] - High-ticket items in various sectors showed significant conversion rates, with the 3C digital category achieving an average in-store conversion rate exceeding 20% [1] - Orders for high-ticket household appliances (over 3,000 yuan) surged by 3.9 times on the first day of the Double 11 event, with daily order peaks surpassing 400 during the shopping period [1]