三维通信:公司互联网营销业务收入占整体收入比重较高

Core Viewpoint - The company is facing significant pressure on its internet marketing business due to intensified industry competition and media policy adjustments, leading to a decline in overall gross margin [1] Group 1: Business Performance - The internet marketing business accounts for a high proportion of the company's overall revenue, which is currently under pressure [1] - The overall gross margin of the company has decreased as a result of the challenges faced in the internet marketing sector [1] Group 2: Strategic Initiatives - The company plans to transform its business by maintaining deep strategic partnerships with mainstream media and expanding its quality agency operation team to increase the revenue share from agency operations [1] - There is a focus on upgrading operational capabilities by optimizing and restructuring inefficient business lines, exploring new brand management avenues, and enhancing risk control systems [1] - The company aims to leverage AI innovation technologies to develop intelligent platforms like Lingxi Smart Advertising Management, which will optimize advertising effectiveness through intelligent analysis and improve team efficiency and AI tool application [1]