AI界有自己的「砍一刀」

Core Insights - The article discusses the innovative marketing strategy employed by Kimi, an AI assistant under Moonshot, during the Double Eleven shopping festival, which mimics the viral marketing tactics of Pinduoduo through a "bargain challenge" [1][4]. Group 1: Marketing Strategy - Kimi's "bargain challenge" requires users to engage in conversations with an AI "gatekeeper" to increase its favorability score, which is necessary to unlock a discounted membership price [4][6]. - The challenge is designed to create friction costs, contrasting with the typical one-click solutions in AI products, thereby filtering for users with genuine interest in AI [6][7]. Group 2: User Engagement - Users initially approached the challenge with sincere interactions, discussing various topics to build a connection with Kimi, demonstrating the AI's memory and emotional recognition capabilities [7][8]. - As users recognized the inefficiency of this method, more creative strategies emerged, including role-playing and technical prompts to expedite the process of gaining favor with the AI [9][10]. Group 3: Technical Aspects - Some users employed technical jargon and coding prompts to manipulate the AI into providing discounts, revealing vulnerabilities in Kimi's system [15][16]. - The challenge's design was inspired by a foreign chatbot model, indicating a rapid adaptation of successful concepts in the AI market [17]. Group 4: System Performance - Following the overwhelming participation, Kimi's system experienced performance issues, prompting the company to announce that the "gatekeeper" was struggling to keep up with user interactions [22].