冰雪运动持续升温！预计2025年产业规模将破1万亿元

Core Viewpoint - The winter sports season in China has officially begun, with various ice and snow facilities operating across the northern regions and expanding to southern areas through indoor and dry snow venues [1][3]. Group 1: Industry Growth - The ice and snow sports industry in China is experiencing rapid growth, with the total market size expected to reach 970 billion yuan in 2024, reflecting a year-on-year increase of approximately 9% [7]. - Projections indicate that the industry will surpass 1 trillion yuan by 2025, highlighting the increasing popularity and participation in winter sports [7]. Group 2: Facility Development - The outdoor ski resort in Keketohai, Xinjiang, has seen a peak in visitor numbers since its opening in mid-October, marking it as one of the earliest operational ski areas in the country [3]. - In southern regions, such as Shenzhen, the world's largest indoor ski resort, Qianhai Ice and Snow World, has commenced operations, attracting over 5,000 visitors daily [5][3].