Core Insights - The pet industry in China is experiencing significant growth, with the market size reaching 300.2 billion yuan, a year-on-year increase of 7.5% [3][4][23] - The trend of pet ownership is evolving, with younger pet owners (under 35) making up 67% of the demographic, leading to a shift towards more sophisticated and health-conscious pet care products [7][9] - The "it economy" is expanding, with various industries, including food and beverage, entering the pet market through new product lines and collaborations with celebrities [18][21] Industry Growth - The number of pet owners in urban China has reached 76.89 million, a 2.4% increase year-on-year, while the number of pets (dogs and cats) exceeds 120 million, growing by 2.1% [3][4] - The Engel coefficient for pet food spending has decreased by 2.93%, indicating a shift towards enhancing the overall quality of life for pets rather than just basic needs [3][4] E-commerce Performance - During the recent Double 11 shopping festival, pet brands saw explosive sales, with 18 brands achieving over 10 million yuan in sales within the first hour [4][11] - The sales of smart pet products have surged, with growth rates of 1560% for trackers and 250% for smart water dispensers, reflecting a trend towards integrating technology into pet care [10][11] Market Trends - New niches are emerging in the pet industry, including pet photography, therapy, and even pet funerals, indicating a broader acceptance of pets as family members [6][12] - The demand for innovative pet products is driving growth, with brands like "许翠花" rapidly gaining market share by addressing specific consumer pain points [9][19] Cross-industry Collaborations - Major brands are entering the pet market, with Adidas launching a pet apparel line and Dettol introducing pet cleaning products, showcasing the trend of cross-industry integration [11][18] - Celebrity involvement in the pet industry is increasing, with figures like Chen Guanxi and Zhao Lusi launching their own pet brands, tapping into their fan bases [18][21] Global Perspective - The global pet retail market is significantly influenced by the U.S., China, and Brazil, contributing approximately 42%, 6.5%, and 4.8% respectively [23] - The potential for growth in the Chinese pet market remains vast, with opportunities for both domestic and international brands to innovate and capture consumer interest [21][23]
3000亿猫狗大市场，赵露思、陈冠希纷纷加入
3 6 Ke·2025-11-12 12:14