Sou Hu Cai Jing·2025-11-12 12:42Core Insights - JD.com reported that Fujian province ranked sixth in sales growth nationwide during the 2025 "Double 11" shopping festival [2] Category Popularity - Action cameras topped the sales growth in Fujian with a remarkable increase of 253%, followed by断桥铝窗 (247%), digital cameras (202%), trendy blind boxes (201%), and breathing machines (139%) [3] - In terms of purchase quantity, sports shoes were the most favored item, with an average of 4.9 items per customer, while baby diapers, sanitary pads, thermal underwear, and children's running shoes also saw an average of over 3 items per customer, indicating a surge in family consumption and seasonal purchasing [3] Spending Patterns - Fujian consumers spent the most on mobile phones, with an average expenditure of 5,658 yuan, followed by air conditioners (4,890 yuan), flat-screen TVs (4,833 yuan), refrigerators (3,855 yuan), and robotic vacuum cleaners (3,395 yuan) [4] - The investment in large appliances and smart devices reflects a trend towards quality consumption and accelerated upgrades in the market [4] Consumer Preferences by Age Group - Different age groups exhibited distinct purchasing preferences, with "post-2000" consumers favoring digital products like keyboards and wired headphones, while "post-1980" consumers focused on parenting and family life essentials [6] - Notably, older consumers are increasingly participating in online shopping, showing a preference for trendy items such as neck and foot massagers, as well as practical household products like glass cups and kitchen storage containers [6] Cultural Significance - Tea culture played a significant role in Fujian's consumption market during "Double 11," with "Da Hong Pao" being the most popular local specialty product among nationwide consumers [5]