Core Viewpoint - The case highlights the legal and operational challenges faced by companies using AI digital anchors for live streaming, particularly regarding compliance with platform regulations and the implications of contract breaches [1][4][6]. Group 1: Contractual Agreement - Company A entered into an account operation agreement with a technology company to utilize AI digital anchors for live streaming, with Company A responsible for operational costs and the technology company for account management [2][3]. - The agreement stipulated that if the technology company failed to meet operational standards leading to account suspension, it would be considered a breach of contract [2][4]. Group 2: Operational Issues - Company A faced multiple account suspensions due to the platform's rules against using AI digital anchors, which were deemed to potentially confuse the public [2][4]. - Despite Company A's attempts to resolve the issues with the technology company, the problems persisted, leading to a prolonged inability to conduct live streaming activities [2][4]. Group 3: Legal Proceedings - Company A filed a lawsuit to terminate the agreement and sought compensation totaling over 790,000 yuan due to the technology company's alleged breach of contract [3][6]. - The court ruled in favor of Company A, confirming the technology company's breach and ordering it to refund 5,840 yuan and pay a penalty of 120,000 yuan [5][6]. Group 4: Implications for the Industry - The case underscores the importance of understanding platform regulations and the technical capabilities of AI digital anchors before entering into agreements [6]. - Companies are advised to conduct thorough market research and clearly define roles and responsibilities in contracts to mitigate risks associated with using AI digital anchors [6].
AI数字人主播频频被禁播,商家向运营公司索赔获部分支持