Zhong Guo Qi Che Bao Wang·2025-11-12 13:03Core Insights - The global automotive market is experiencing significant growth, with global sales reaching 8.55 million units in September 2025, marking a 10% year-on-year increase and a 12% month-on-month increase. China's market share has risen to 38%, up 2 percentage points from the previous year, indicating an acceleration in the globalization of Chinese automobiles [2] Group 1: Domestic Market Dynamics - A series of favorable policies in China have injected strong momentum into the automotive and particularly the new energy vehicle (NEV) sector, driving domestic consumption through trade-in and replacement incentives [2] - Major Chinese automakers, including SAIC, BYD, and Geely, reported sales exceeding 300,000 units in October, with significant year-on-year growth, and the share of NEVs in traditional automakers' sales continues to rise [2] - New energy vehicle startups like Leap Motor, Xiaomi, and Xpeng have also achieved record sales, with Leap Motor's monthly sales surpassing 70,000 units for the first time [2] Group 2: Global Market Position - Chinese automakers are increasingly influential in the global market, with two Chinese companies, BYD and Geely, ranking 6th and 9th respectively among the world's top 10 automakers, and Chery approaching the top 10 at 11th place [4] - The shift in product strategy for Chinese automakers has moved from a one-size-fits-all approach to localized development tailored to the specific needs of different regional markets, enhancing their competitiveness [4][5] - Chinese NEV companies are adapting to stringent European emission regulations and are exploring mid-to-high-end products, improving their brand perception and market presence [4] Group 3: Strategic Shifts in Global Operations - Chinese automakers are transitioning from "going out" to "going in," establishing local production facilities overseas to comply with local regulations and reduce trade barriers [5] - The "ecological going out" strategy represents a new model of globalization for Chinese automotive companies, focusing on systematic output, localized R&D, and supply chain collaboration [5] - The future direction for Chinese automotive companies includes deepening technological innovation, enhancing supply chain collaboration, and building a comprehensive global service ecosystem to maintain stable growth in global market share [5]