普冉股份股东折价38%套现近6亿，存储芯片黑马业绩承压

Core Viewpoint - The significant discounted share reduction by Shanghai Zhixi Enterprise Management Consulting, the second-largest shareholder of Purun Co., has raised market concerns, especially after the company's stock price surged over 240% this year and reached a historical high on November 10 [1][2]. Group 1: Share Reduction Details - Shanghai Zhixi reduced its holdings by 5.5832 million shares at a price of 106.66 CNY per share, amounting to approximately 596 million CNY, which represents 3.77% of the total share capital [1][2]. - The transfer price was at a 38% discount compared to the closing price on the announcement day, with the final price set at around 75% of the market value due to significant stock price increases [2]. - The share transfer attracted 24 institutional investors, including notable foreign investment firms such as UBS AG, J.P. Morgan Securities plc, and Morgan Stanley International [2][3]. Group 2: Financial Performance - For the first three quarters of 2025, Purun Co. reported a revenue of 1.433 billion CNY, a year-on-year increase of 4.89%, but the net profit attributable to shareholders dropped significantly by 73.73% to 59.0492 million CNY [4]. - The third quarter saw a revenue of 527 million CNY, an 11.94% increase, while net profit fell by 79.37% to 18.3158 million CNY [4]. - The company's gross margin was 29.96%, down 3.40 percentage points year-on-year, which is below the industry average of 36.52% [4]. Group 3: Factors Affecting Performance - The decline in profit is attributed to a slowdown in terminal consumer market demand, leading to price pressures on some products despite a slight increase in overall revenue [5]. - Increased R&D, management, and sales expenses totaled an increase of 59.0874 million CNY due to the expansion of the workforce, particularly in R&D [5]. - The company also recognized an increase in asset impairment losses by 57.4409 million CNY due to cautious inventory valuation [6]. Group 4: Inventory and Market Position - Inventory turnover days reached 203.69 days, a 50.93% increase compared to the first half of 2024, indicating challenges in inventory management [7]. - The number of institutional investors holding Purun Co. shares decreased dramatically from 343 in 2024 to just 3 in the first half of 2025, reflecting a significant drop in investor interest [7]. - Despite short-term performance pressures, the company continues to advance its "Storage+" strategy, leveraging its technology in the storage sector to expand into microcontrollers and analog chips [7].