ATRenew(US:RERE) Xin Lang Ke Ji·2025-11-12 13:15Core Viewpoint - The article highlights the significant discrepancies between online and offline pricing practices of the company "Aihuishou," leading to widespread consumer dissatisfaction and complaints about price manipulation during the mobile phone recycling process [2][10][18]. Group 1: Pricing Discrepancies - Consumers have reported that the online estimated prices for their devices are often significantly higher than the final offers made in-store, with some cases showing price drops of nearly 50% [2][4]. - Specific examples include a phone estimated at 5060 yuan online being offered only 4500 yuan offline, and another case where a device valued at 2560 yuan online was quoted at just 1300 yuan in-store [3][4][6]. - The company’s staff often cite vague reasons such as "internal screen damage" or "scratches" to justify these lower offers, which consumers find difficult to verify [4][6][8]. Group 2: Consumer Complaints and Trust Issues - A significant number of complaints have been lodged against Aihuishou, with over 20,000 reports on the "Black Cat Complaints" platform, primarily concerning malicious price reductions and poor after-sales service [10]. - The company's founder, Chen Xuefeng, has faced backlash on social media, where many users express dissatisfaction with the pricing practices and the quality of products received [11][14]. - The inconsistency between online and offline valuation processes has led to a breakdown of trust among consumers, which is critical for the company's business model [8][10]. Group 3: Financial Performance and Market Position - Aihuishou's parent company, Wanwu Xingsheng, reported a revenue of 4.99 billion yuan for Q2 2025, marking a year-on-year growth of 32.2%, with expectations for Q3 revenue to reach between 5.05 billion and 5.15 billion yuan [11][12]. - Despite this growth, the company has faced significant losses over the years, accumulating over 4 billion yuan in losses, with a notable loss of 246.8 million yuan in 2022 [11][12]. - The competitive landscape is intensifying, with more consumers opting for peer-to-peer sales on second-hand platforms, which bypass the price manipulation issues associated with Aihuishou [11][18].