证券研究报告 | 公司深度报告 2025 年 10 月 09 日 万物新生（RERE.N） 循环经济先锋，手机 3C 领跑，开拓多元回收生态 消费品/商业 循环经济大势所趋，其中重点二手电子品类回收渗透率持续提升；公司作为行 业龙头，战略协同京东，在回收端、处置端及销售端优势领先，预计在赛道成 长的同时继续提升市占。同时公司拓展多品类回收及社区高频品类回收，有望 进一步完善回收生态并打开成长空间。首次覆盖给予"强烈推荐"评级。 ❑ 风险提示：行业竞争加剧、行业政策变动、新业务进展不及预期等 财务数据与估值 | 会计年度 | 2023 | 2024 | 2025E | 2026E | 2027E | | --- | --- | --- | --- | --- | --- | | 主营收入(百万元) | 12966 | 16328 | 20886 | 25920 | 31449 | | 同比增长 | 31% | 26% | 28% | 24% | 21% | | Non-GAAP 营业利润(百万元) | 252 | 410 | 496 | 730 | 1057 | | 同比增长 | 3546% | 63% | 2 ...

Core Viewpoint - ATRenew has been recognized as a Finalist for The Earthshot Prize 2025, highlighting its leadership in promoting a circular economy for electronics recycling and addressing the growing issue of e-waste [1][5][6]. Company Overview - ATRenew Inc. operates a technology-driven platform for pre-owned consumer electronics transactions and services in China, founded in 2011 [8][9]. - The company aims to give a second life to idle goods and mitigate the environmental impact of pre-owned electronics through recycling and trade-in services [9]. Environmental Impact - Global e-waste is projected to reach 82 million tonnes annually by 2030, making ATRenew's mission to reduce e-waste critical [3]. - ATRenew employs an AI-powered system called Matrix in its operations, which standardizes processes such as quality inspection, grading, and pricing of used devices [3]. Business Model and Expansion - ATRenew has established a circular economy model for second-hand electronics, with potential for global scalability to promote sustainable consumption [4]. - The company is expanding its operations into Southeast Asia and the Middle East, and is offering its recycling technology to partners in Japan and Sweden [4]. Recognition and Selection Process - The Earthshot Prize selected ATRenew from nearly 2,500 nominees, emphasizing the company's leadership and future potential in addressing environmental challenges [6].

Market Performance - On September 24, all three major U.S. stock indices opened high but closed lower, with the Dow Jones down 0.37% at 46,121.28 points, the S&P 500 down 0.28% at 6,637.97 points, and the Nasdaq down 0.33% at 22,497.86 points [2] Chinese Stocks - The Nasdaq China Golden Dragon Index surged by 2.83%, with notable gains in stocks such as Daqo New Energy up 14.26%, Century Internet up over 10%, Alibaba and Global Data up over 8%, and others like EHang and Baidu also showing significant increases [4] Commodity Prices - Gold prices fell slightly, with spot gold down 0.74% at $3,735.805 per ounce and COMEX gold futures down 1.24% at $3,768.5 per ounce [5][6] - In contrast, oil prices increased, with light crude oil futures for November delivery rising by $1.58 to $64.99 per barrel, a gain of 2.49%, and Brent crude oil futures up $1.68 to $69.31 per barrel, a rise of 2.48% [6] Trade Policy - The Trump administration announced the implementation of a trade agreement with the EU, confirming a 15% tariff on EU-imported cars and automotive products effective from August 1 [7]

Group 1: Online Brands Expanding Offline - Many online brands are increasingly opening physical stores to enhance consumer experience and meet demand [1][2][5] - JD MALL has opened 24 large experience centers across various cities, providing immersive shopping experiences and addressing consumer pain points [2][3] - Aihuishou has over 2000 stores nationwide, focusing on transparency in transactions and enhancing consumer trust through face-to-face interactions [3][4] Group 2: Consumer Experience and Engagement - JD MALL's stores feature diverse themed experience zones, allowing consumers to interact with products before purchasing, which enhances decision-making [2][3] - Aihuishou's physical stores facilitate immediate product assessment, reducing information asymmetry in the second-hand market [3][4] - Apparel brands like Jiao Nai emphasize the importance of tactile experiences in shopping, leading to a more engaged consumer base [5][6] Group 3: Market Trends and Strategies - The trend of online-to-offline (O2O) integration is becoming essential for brands to maintain competitiveness and consumer loyalty [5][6] - Aihuishou's growth in second-hand transactions is supported by a 137% year-on-year increase in trade-in orders, reflecting a shift towards a circular economy [4] - Smaller brands are also recognizing the value of physical stores for creating emotional connections and enhancing customer satisfaction through unique experiences [6]

Group 1: Offline Expansion of Online Brands - Many online brands are increasingly opening physical stores to enhance consumer experience and meet demand [1][4] - JD MALL has opened 24 large experience centers across various cities, attracting significant foot traffic, with over 100,000 visitors in the first two days of the Beijing store [2][4] - The physical stores aim to provide a comprehensive shopping experience with immersive environments and high-quality service [4][5] Group 2: Consumer Engagement and Experience - JD MALL's stores feature 30 themed experience zones, allowing customers to interact with products directly, which enhances purchase confidence [5] - The second-hand electronics platform, Aihuishou, has over 2,000 stores nationwide, promoting transparency in transactions and improving user trust through face-to-face interactions [6][7] - Apparel brands like Jiao Nai are leveraging offline stores to enhance customer engagement and brand loyalty, emphasizing the importance of tactile experiences in consumer decision-making [8][9] Group 3: Market Trends and Consumer Behavior - The trend of online-to-offline (O2O) integration is becoming essential for brands to maintain competitiveness and foster customer relationships [8][9] - Aihuishou reported a 137% year-on-year increase in trade-in orders, indicating a growing acceptance of the circular economy among consumers [7] - The shift towards physical stores is seen as a strategy to create a more personalized shopping experience, which is crucial for brand differentiation in a competitive market [9]

Core Insights - Many online brands are expanding into offline retail by opening physical stores to enhance consumer experience and meet demand [4][5][8] - JD MALL has opened 24 large experience centers across various cities, providing immersive shopping experiences and addressing consumer pain points [5][6] - Aihuishou, a second-hand electronics recycling company, has over 2000 stores nationwide, focusing on transparency and face-to-face transactions to build consumer trust [6][7] - Apparel brands like Bianai are leveraging offline stores to strengthen brand image and enhance customer engagement, with a focus on experiential shopping [8][9] Group 1: JD MALL - JD MALL has launched 24 large experience centers in cities like Beijing and Shenzhen, attracting significant foot traffic, with over 100,000 visitors in the first two days of the Beijing store opening [5] - The experience centers feature diverse themes, including gaming and beauty, aiming to create a technology showcase and customer service hub [5][6] - The initiative is part of JD's strategy to address consumer needs and enhance the shopping experience through physical presence [5][6] Group 2: Aihuishou - Aihuishou has expanded its offline presence to 2092 stores across 291 cities, focusing on transparent transactions for second-hand electronics [6][7] - The company reported a 137% year-on-year increase in trade-in orders, indicating growing consumer participation in the second-hand market [7] - Aihuishou's offline strategy includes a comprehensive recycling process, enhancing customer trust and experience [6][7] Group 3: Apparel Brands - Bianai has opened over 60 stores in key cities, emphasizing the importance of physical presence for customer trust and product experience [8] - The brand's strategy includes using online data to select store locations and enhance community engagement [8] - Other fashion brands, like ANNAKIKI, are also establishing flagship stores to create immersive shopping experiences and maintain customer connections [8][9]

Investment Rating - The investment rating for the company is "Buy" (maintained) [2] Core Insights - The company achieved a revenue of 4.992 billion yuan in Q2 2025, representing a year-on-year growth of 32.2% [7] - The Non-GAAP operating profit was 121 million yuan, with a Non-GAAP operating profit margin of 2.4% [7] - The second-hand recycling business showed stable growth, with product (1P) revenue increasing by 34.0% to 4.56 billion yuan, benefiting from brand influence and enhanced supply chain capabilities [7] - The service (3P) revenue grew by 15.4% to 430 million yuan, with multi-category revenue increasing by 107% [7] - The number of offline stores reached 2,092, with 804 stores offering multi-category recycling services, which is expected to drive further growth [7] - The company effectively controlled overall expense ratios, with a Non-GAAP fulfillment expense ratio of 8.2% and a Non-GAAP sales expense ratio of 7.8% [7] - A three-year shareholder return plan was announced, with a commitment to return at least 60% of annual Non-GAAP net profit to shareholders from 2025 to 2027 [7] - The company is expected to see significant growth in Non-GAAP net profit, projected at 4.8 billion yuan in 2025, 7.1 billion yuan in 2026, and 10.6 billion yuan in 2027, with corresponding PE ratios of 15.0x, 10.2x, and 6.8x [7] Financial Forecasts - Revenue is projected to grow from 12,965.78 million yuan in 2023 to 21,173.14 million yuan in 2025, with a growth rate of 31.4% in 2023 and 29.7% in 2025 [5][8] - The net profit is expected to turn positive in 2025, reaching 349.98 million yuan, with a staggering growth rate of 4,353.0% compared to the previous year [5][8] - Earnings per share (EPS) is projected to be 1.59 yuan in 2025, with a PE ratio of 21.36 [5][8] - The return on equity (ROE) is expected to be 8.7% in 2025, increasing to 16.6% by 2027 [5][8]

Group 1 - The report highlights the increase in user stickiness and the upward revision of annual guidance for Duolingo, with Q2 2025 revenue reaching $252 million, a year-over-year increase of 41.46% [3][4] - The company achieved a gross profit of $183 million in Q2 2025, with a gross margin of 72.38%, benefiting from reduced AI-related costs [4][5] - Duolingo's adjusted EBITDA for Q2 2025 was $79 million, exceeding previous guidance by 27.7%, with a margin of 31.19% [4][5] Group 2 - The report indicates that Yingjia Gongjiu's H1 2025 total revenue was 3.16 billion yuan, a year-over-year decrease of 16.51%, with a net profit of 1.13 billion yuan, down 18.02% [8][9] - In Q2 2025, the company reported revenue of 1.11 billion yuan, a decline of 23.81%, and a net profit of 302 million yuan, down 35.22% [9][10] - The company is focusing on its core product line and optimizing its pricing strategy to manage performance pressures [9][10] Group 3 - China Resources Power's H1 2025 revenue was 50.27 billion HKD, a decrease of 3.1%, with a net profit of 7.87 billion HKD, down 15.9% [12][13] - The decline in net profit was attributed to the absence of subsidiary acquisition gains and increased impairment losses [13][14] - The company plans to maintain stable operations with a focus on coal and renewable energy segments [13][14] Group 4 - Li Ning's H1 2025 revenue was 14.82 billion yuan, a year-over-year increase of 3.3%, while net profit decreased by 11% to 1.74 billion yuan [15][16] - The company experienced growth in e-commerce and licensed distribution channels, but direct sales faced challenges [16][17] - Li Ning's cash flow remains strong, with a net operating cash flow of 2.41 billion yuan, supporting future strategic investments [17][18] Group 5 - Beike-W reported Q2 2025 revenue of 26 billion yuan, an increase of 11.3%, with a net profit of 1.30 billion yuan, down 31.2% [19][21] - The company continues to expand its network of stores and agents, with a total of 60,500 stores, a year-over-year increase of 31.8% [22][23] - Beike is diversifying its business model, focusing on traditional brokerage, home decoration, and rental services [23][24] Group 6 - Wanwu Xingsheng's Q2 2025 revenue reached 4.99 billion yuan, a year-over-year increase of 32.2%, driven by the government's electronic product recycling subsidy policy [25][26] - The company reported a gross margin of 20.7%, slightly down from the previous year, but maintained a positive operating profit [26][27] - Future revenue projections for 2025-2027 are optimistic, with expected growth rates of 28%, 25%, and 22% respectively [27]

Investment Rating - The report maintains a "Buy" rating for the company [1] Core Insights - The company reported Q2 2025 total revenue of 4.992 billion yuan, a year-on-year increase of 32.2%, exceeding previous guidance, driven by the acceleration of national subsidies for electronic product recycling and an increase in the penetration rate of trade-in programs [5] - The company expects Q3 2025 total revenue to be between 5.05 billion and 5.15 billion yuan, representing a year-on-year growth of 24.7% to 27.1% [5] - The company anticipates revenue growth rates of 28%, 25%, and 22% for the years 2025, 2026, and 2027, respectively, with Non-GAAP net profit expected to grow by 42%, 40%, and 36% in the same years [5][7] Revenue Breakdown - In Q2 2025, the company's 1P product revenue was 4.264 billion yuan, up 28.8% year-on-year, primarily due to growth in online sales of second-hand consumer electronics [5] - The 3P service revenue reached 390 million yuan, a year-on-year increase of 14.2%, driven by revenue growth from multi-category recycling services and the "拍机堂" platform [5] Operational Metrics - The company achieved a product transaction volume of 10.3 million units in Q2 2025, compared to 8.4 million units in the same period last year [5] - As of the end of Q2 2025, the total number of offline stores reached 2,092, with 987 self-operated standard stores and 994 franchise standard stores [5] Profitability Metrics - The company's Q2 2025 gross margin was 20.7%, slightly down by 0.1 percentage points year-on-year [5] - GAAP operating profit for Q2 2025 was 91 million yuan, compared to a loss of 6 million yuan in the same period last year, with a GAAP operating margin of 1.8% [5] Valuation Metrics - As of August 26, 2025, the closing price was $4.62, corresponding to a PE valuation of 11, 8, and 6 times for the years 2025, 2026, and 2027, respectively [5][8]

Core Viewpoint - The company, 万物新生 (RERE.US), has achieved its fastest revenue growth in two years, with a 32% year-on-year increase in Q2, driven by an expanding offline store network and a focus on enhancing customer experience in second-hand transactions [1][2][7]. Revenue Growth - In Q2, the company's revenue reached RMB 49.9 billion, marking a 32.2% increase compared to the previous year, with product sales revenue growing by 34% to RMB 45.6 billion [7]. - The high-margin direct sales business saw a remarkable revenue growth of 63.7%, increasing its share of product revenue from 28.2% to 34.4% [7]. - Service revenue also increased by 15.4% to RMB 4.33 billion, with non-electronic product services contributing nearly 15% to total service revenue [7]. Profitability - The company achieved GAAP operating profit for the fourth consecutive quarter, with Q2 operating profit reaching RMB 91.1 million and GAAP net profit of RMB 72.3 million, reversing a loss of RMB 10.7 million from the previous year [7][8]. Store Expansion - The company opened 206 new stores in Q2, bringing the total to 2,092 stores by the end of June, with plans to open an additional 569 stores in the second half of the year to meet its annual target of 800 new stores [7]. Shareholder Return Plan - A new three-year shareholder return plan was approved, committing to return no less than 60% of adjusted net profits through buybacks and dividends, with an estimated annual return of approximately USD 5.6 million based on Q2 adjusted net profit [8]. Market Position and Stock Performance - The company's stock has gained 57% this year, reaching a three-and-a-half-year high, and its market capitalization has surpassed USD 1 billion, placing it among the tech "unicorns" [6][7].