一财社论：市场需尝试新的治理共识

Group 1 - The core issue of market governance is highlighted through Douyin's response to rumors about penalties for selling Moutai below market price, indicating a crackdown on false advertising and potential counterfeit risks [1] - Douyin's initiative reflects a broader challenge in platform governance, as the rise of platform economies complicates traditional market structures and relationships among various stakeholders [1][2] - The complexity of public and private rights within platform economies poses risks in governance, particularly regarding the authority to determine infringement and the role of platforms versus regulatory bodies [3] Group 2 - The delegation of initial technical recognition of public externality disputes to platform operators is seen as a potential solution to enhance governance efficiency, provided it does not infringe on regulatory authority [4] - A balanced power-sharing mechanism is necessary to ensure accountability and prevent the abuse of power by platform operators, which involves transparent processes and regulatory oversight [4] - The initiative by Douyin against false advertising illustrates that market governance is an evolving internal logic rather than a fixed external mechanism, emphasizing the importance of rights autonomy in addressing public externality issues [5]