合百集团：1月—10月份实现酒水销售4.12亿元，同比增长11%

Core Viewpoint - The company emphasizes the importance of its beverage procurement and sales operations, establishing a dedicated beverage division to enhance supply chain management and develop a new retail model that integrates online, offline, and group purchasing channels [1] Group 1: Sales Performance - From January to October, the company achieved beverage sales of 412 million yuan, representing an 11% year-on-year increase [1] - The sales structure has evolved to a model that combines online and offline sales while advancing in both high-end and niche markets [1] Group 2: Brand Management - The company has strengthened its direct brand management, with key brands such as Gujing, Yingjia, Rio, and Zongzi collectively increasing sales by 4 million yuan [1] Group 3: Group Purchasing Channel - The company has focused on developing its group purchasing channels, achieving cumulative group sales of 27.25 million yuan, which is an 8% increase year-on-year [1] Group 4: New Product Launch - The company launched its first proprietary brand, "Hejia Chun" beer, positioned as a high-cost-performance option for family gatherings, with sales exceeding 1.2 million yuan since its introduction in May [1]