Digital Brands Group Expands Suite of eCommerce Tools Through Partnerships With Secur3D

Core Insights - Digital Brands Group, Inc. has partnered with Secur3D.ai to enhance its technology tools for eCommerce brands, focusing on brand protection and growth through AI solutions [1][2] - Secur3D's AssetSafe platform utilizes AI to monitor and protect brand assets from unauthorized use, thereby reducing counterfeit risks and maintaining consumer trust [2][4] - The CEO of Digital Brands Group emphasized the importance of automated IP protection in strengthening brand authenticity and safeguarding trademarks for various retail brands [3] Company Overview - Digital Brands Group offers a diverse range of apparel through multiple brands, operating on both direct-to-consumer and wholesale models [3] - The company is built on a digitally native-first vertical brand model, aiming to maximize customer engagement by leveraging data and purchase history for personalized marketing [3] Secur3D Overview - Secur3D specializes in brand and intellectual property protection, with its AssetSafe platform designed to provide efficient monitoring and removal of unauthorized IP usage across global marketplaces [4]