Core Insights - Xiaomi reported a total payment amount exceeding 29 billion for the Double 11 shopping festival, highlighting strong consumer support [1] - Xiaomi smartphones achieved the top sales in the domestic market across major e-commerce platforms, with the Xiaomi 17 Pro Max leading in both sales volume and revenue [1] - The company emphasized its ongoing growth and market leadership in the high-end smartphone segment, marking three consecutive years of leading domestic smartphone sales [1] Group 1 - Xiaomi's promotional theme for this year's Double 11 was "Tech Life, New Convenience," featuring a subsidy of 2 billion covering various product categories [1] - The company provided service support to over 20 million users during the Double 11 period, with extensive coverage across administrative regions [2] - Logistics services included a rapid delivery time of 32 minutes on average, with some orders delivered in as little as 5 minutes [2] Group 2 - The installation service time was significantly reduced, with the fastest completion time being 6 hours and 35 minutes from order to installation [2] - The number of service locations offering local repair services increased to 600, and the total sales and service integrated stores surpassed 2000 nationwide [2] - MiCare service sales saw a year-on-year growth of 118%, indicating strong demand for customer support services [2]
小米宣布双11全渠道累计支付金额超290亿,卢伟冰:小米连续3年双11成为国产手机销量冠军