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高增长伴随高亏损,依靠亚太市场的Klook却投诉不断
Bei Jing Shang Bao·2025-11-12 14:48

Core Viewpoint - Klook is pursuing an IPO on the US stock market despite significant losses, with a total loss exceeding $500 million over the past four years, while also experiencing rapid expansion in transaction volume [1][3]. Financial Performance - Klook's revenue for 2022, 2023, 2024, and the first three quarters of 2025 are $128.62 million, $335.17 million, $417.11 million, and $407.40 million respectively [2][3]. - Net losses for the same periods are $122.85 million, $142.27 million, $99.27 million, and $141 million [2][3]. - Total Gross Transaction Value (GTV) for 2022, 2023, 2024, and the first three quarters of 2025 are $659.95 million, $1.84 billion, $2.51 billion, and $2.29 billion respectively, with a gross profit margin of 11.1% in 2025 [3][6]. Business Model and Market Position - Klook's business model focuses on fragmented travel products, offering nearly 310,000 products across approximately 4,200 destinations, but faces challenges in achieving scale in individual cities [5][13]. - The company has been criticized for its customer service, with numerous complaints regarding refund processes and service quality, which could impact its reputation and investor confidence [7][9]. Competitive Landscape - Klook is facing intense competition from major online travel platforms like Ctrip, Meituan, and Airbnb, which have established market positions and extensive resources [12][14]. - The online travel market is recovering, with competitors reporting significant profits, highlighting the pressure on Klook to improve its service offerings and profitability [12][14]. Future Challenges - Klook's strategy of prioritizing expansion over immediate profitability may lead to challenges in converting growth into sustainable profits, especially given the low margins associated with its business model [4][14]. - The absence of high-ticket items like flights in its offerings poses a significant challenge in a competitive market that increasingly values comprehensive travel solutions [13][14].