实探“闭店风波”后的西贝

Core Viewpoint - The company West B is undergoing operational adjustments, including store openings and closures, in response to market conditions and consumer expectations, particularly after facing challenges related to pre-prepared dishes [2][4]. Group 1: Store Operations - West B's store occupancy rate is currently around 60%-70%, indicating a recovery in customer traffic compared to previous downturns [2]. - The company is actively hiring more staff to manage increased workload due to a shift towards more on-site food preparation [2]. - Recent closures in cities like Shenzhen, Shantou, and Yiwu are part of West B's normal operational adjustments based on business performance [2]. Group 2: Consumer Response - The pre-prepared dish controversy has not significantly deterred some family consumers, who still find West B's offerings suitable for children due to their mild flavors [4]. - The company has been issuing discount vouchers, such as a "50 yuan voucher" for purchases over 50 yuan, to attract customers back to its restaurants [4]. - During peak dining times, customers in major cities like Beijing and Shenzhen have experienced wait times, suggesting a resurgence in demand despite previous issues [4].