航空业竞争惨烈 华夏航空业绩却创新高 CEO吴龙江：应该乐观，公司七成乘客是头回坐飞机

Core Viewpoint - Huaxia Airlines adopts a unique strategy by focusing on connecting remote small cities rather than pursuing popular routes or joining airline alliances, positioning itself as the only independent regional airline in the A-share market [2][3]. Group 1: Business Strategy - The company has a clear strategy to focus on underserved regions, with 70% of its passengers being first-time flyers, indicating a strong potential market for growth [2][9]. - Huaxia Airlines has experienced a significant turnaround, with a 102.17% year-on-year increase in net profit attributable to shareholders in the first three quarters of the year [2][3]. - The airline's focus on regional routes is complemented by government policies aimed at supporting air travel in remote areas, which helps to enhance accessibility [5][10]. Group 2: Market Dynamics - The demand for air travel is increasing not only in major cities but also in smaller cities, leading to more connections between small cities [4][5]. - The company has strategically avoided competing in saturated markets, instead opting to meet the needs of underserved areas, which presents less competition and a more stable demand [6][10]. Group 3: Operational Challenges - The cost of acquiring customers is high due to the need for extensive marketing efforts in rural areas, and operational costs are elevated because of the small size of regional aircraft [9][10]. - Government subsidies play a crucial role in sustaining the airline's operations, allowing it to maintain lower ticket prices while developing a reliable service that encourages habitual air travel among new passengers [10][11]. Group 4: Future Outlook - The airline is evolving its strategy from merely connecting regions to creating a more integrated travel ecosystem, enhancing the overall travel experience for customers [19][20]. - Huaxia Airlines aims to innovate and expand its partnerships to improve operational efficiency and profitability, while also addressing the changing consumer preferences in the tourism market [22][23].