GWMOTOR(SH:601633) Feng Huang Wang·2025-11-12 15:44Core Insights - Ora brand of Great Wall Motors has officially launched the pre-sale of its new A-class pure electric SUV, "Ora 5," with a price range of 109,800 to 142,800 yuan [1] - The brand has appointed actor Hou Minghao as its spokesperson, aiming to connect with the younger generation through a brand refresh strategy [1] - Ora 5 is positioned as a "selected car for Generation Z," emphasizing advanced intelligent features and safety in its design [1] Product Features - The Ora 5 is equipped with the Coffee Pilot Ultra driver assistance system, utilizing 27 perception hardware components, including lidar, to enable full-scene NOA (Navigation Assisted Driving) without relying on high-precision maps [1] - The vehicle supports over 200 parking scenarios, including cross-floor memory parking [1] - It features the "second-generation short-blade battery," which emphasizes safety by claiming it does not catch fire or explode, exceeding current national standards [1] - The chassis tuning is handled by a team from Great Wall and BMW, indicating a high level of engineering expertise [1] - The energy consumption data for the Ora 5 is reported at 11.6 kWh/100 km under CLTC conditions [1] Global Strategy - The Ora 5 represents Great Wall Motors' ambition in its global product strategy, with the Ora brand already present in over 50 countries and regions [2]