Brigit Zimmerman Named Chief Executive Officer of Priceline

Core Viewpoint - Booking Holdings announces Brigit Zimmerman as the new CEO of Priceline, effective January 1, 2026, succeeding Brett Keller, who will remain as a Special Advisor until May 1, 2026 [1][2][3]. Group 1: Leadership Transition - Brigit Zimmerman has been with Priceline since 2013 and served as Chief Commercial Officer since 2022, working closely with Brett Keller [2][3]. - Brett Keller has led Priceline for 26 years and has been CEO since 2016, recognized for his contributions to the company's growth and innovation [2][3]. Group 2: Strategic Vision - Glenn Fogel, CEO of Booking Holdings, expressed confidence in Zimmerman's ability to lead Priceline into its next chapter, emphasizing her experience and insight [3]. - Zimmerman aims to build on Priceline's legacy of innovation and drive incremental growth, making travel more accessible [3]. Group 3: Company Background - Priceline is part of Booking Holdings, which operates in over 220 countries and territories, providing a range of travel services through brands like Booking.com and KAYAK [4]. - Priceline has been a leader in online travel for 25 years, utilizing proprietary technology to offer deep discounts and a wide range of travel options [5].