Diageo(US:DEO) Prnewswireยท2025-11-12 18:08Core Insights - The 2026 World Class U.S. program, starting on November 12, 2025, marks a new chapter focused on education, community, and the future of hospitality [1][4] - DIAGEO North America and Tales of the Cocktail Foundation are collaborating to evolve the World Class U.S. program into a year-round initiative aimed at empowering bartenders through professional development and community engagement [2][3] Program Details - Applications for the 2026 competition will open on November 12, 2025, allowing bartenders of all levels to compete for the title of 2026 U.S. Bartender of the Year and a chance to represent the U.S. at the global finals in Dubai [4][13] - The partnership will introduce mentorship opportunities, expanded participation roles, and workshops designed to foster community among bartenders [3][5] Event Highlights - Each of the Top 15 finalists will receive a VIP pass to Tales Of The Cocktail 2026, which includes immersive tastings and expert-led education [5] - Key dates for the competition include application submission by January 12, 2026, announcement of the Top 100 in early March, and the national finals in Spring 2026 [13] Organizational Background - Tales of the Cocktail Foundation is a non-profit organization dedicated to empowering the hospitality industry through education and community support, hosting an annual conference in New Orleans [8] - DIAGEO is a global leader in beverage alcohol, with a diverse portfolio of brands sold in over 180 countries [9]