Sou Hu Cai Jing·2025-11-12 18:36Core Insights - The article discusses the rise of marketing talents from Henan, highlighting how local entrepreneurs have transformed retail and new consumption from regional to national and global levels [1] Group 1: Key Entrepreneurs and Their Achievements - Yu Donglai opened the first store in 1995, achieving sales of 16.964 billion yuan by 2024 with a focus on customer service and return policies [2] - The Zhang brothers of Mixue Ice City rebranded in 1998 and are set to list on the Hong Kong stock exchange in 2025 with a market value exceeding 200 billion HKD, operating nearly 30,000 stores [2] - Wang Ning founded Pop Mart in 2010, reaching revenue of 13.04 billion yuan in 2024, with overseas business growing by 375.2% [2] Group 2: Business Strategies and Market Positioning - Entrepreneurs from Henan leveraged local advantages such as high agricultural output and established supply chains to build their businesses [2] - The common strategy among these entrepreneurs includes a long-term commitment to their business models, often taking 20 years to reach a breakthrough [2][4] - Each entrepreneur faced significant challenges, such as store fires for Yu Donglai and price wars for Mixue Ice City, but they adapted their supply chains and service standards to overcome these obstacles [4][5] Group 3: Capital and Growth Dynamics - Some brands opted for slow growth, while others, like Mixue Ice City, saw their valuations soar post-IPO [5] - Pop Mart has successfully commercialized its IP, creating a comprehensive brand ecosystem that includes blind boxes and international stores [5] - By 2024 and 2025, Henan's enterprises have established a strong presence in the supermarket, new consumption, and trendy toy sectors, forming a notable industry matrix [5]