推进主流化、精品化、产业化、国际化 网络文学 讲出更新更好的中国故事（文化市场新观察）

Core Insights - The rise of online literature adaptations, such as short dramas, has significantly increased the daily readership of original works by over 300% [1] - The 2025 China Online Literature Forum highlighted the mainstreaming, quality enhancement, and internationalization of online literature, emphasizing its growing influence on the cultural industry [1][2] - By the end of 2024, the user base for Chinese online literature is projected to reach 575 million, accounting for 51.9% of internet users, indicating its widespread appeal [1] Group 1: Industry Trends - The creative ecosystem is continuously improving, with a consensus on the need for quality content, supported by local writers' associations and government initiatives [2] - New creative support systems are being established, such as the "Golden Conch" plan in Fujian and the "China Online Literature Town" in Hunan, which aim to nurture writers throughout their careers [2] - The integration of AI technology in online literature creation is seen as essential for meeting reader demands and enhancing narrative methods [2] Group 2: Economic Impact - Online literature is increasingly recognized as a key driver of the cultural industry, acting as a crucial engine for growth alongside film, animation, and gaming sectors [2][3] - The adaptation of online literature into short dramas is emerging as a new trend, expanding user reach and creating a multiplier effect in industry integration [2] - The short drama "Home and Away," which focuses on urban life during the early reform period, has surpassed 1 billion views, leading to over 500,000 collections of similar online literature [2] Group 3: International Expansion - Online literature is becoming a significant part of global pop culture, with innovative overseas expansion models being developed [3][4] - The internationalization efforts include replicating successful domestic models abroad and fostering local original authors, with overseas original works outnumbering translated ones by 100 times by the end of 2024 [3] - The use of micro-short dramas and other new formats is enhancing the international dissemination of Chinese online literature, shaping global reading habits [4]