连锁餐饮，责任也要“连锁”（微观）

Core Insights - The article emphasizes the importance of brand consistency and quality in the chain restaurant industry, highlighting that the chain restaurant model is increasingly favored by consumers due to its stable quality and unified branding [1] Group 1: Industry Trends - The chain restaurant penetration rate in China has increased from 15% in 2020 to 23% in 2024, indicating a growing trend towards brandization and scale in the restaurant industry [1] - Chain restaurants face management challenges due to their wide geographic coverage and numerous outlets, which can lead to quality decline and food safety issues if not properly managed [1] Group 2: Food Safety Responsibility - The recent regulations from the State Administration for Market Regulation aim to enforce food safety responsibilities among chain restaurants, ensuring consumer safety and improving corporate governance [1][2] - A clear "responsibility chain" is necessary for chain restaurants, involving all stakeholders from headquarters to individual outlets, to effectively manage food safety risks [2] Group 3: Management and Standards - Implementing standardized management practices across all outlets is crucial for maintaining consistent food safety and quality, allowing consumers to trust the brand regardless of location [2] - Regular evaluations and risk prevention measures should be established to address potential food safety issues across all operational stages, from procurement to delivery [2] Group 4: Consumer Trust and Market Growth - Building consumer trust through transparency in food safety practices, such as real-time kitchen monitoring and ingredient sourcing, is essential for long-term success in the chain restaurant sector [3] - Ensuring food safety is not only a regulatory requirement but also a fundamental aspect of boosting consumer confidence and stimulating market growth [3]