网络文学，讲出更新更好的中国故事（文化市场新观察）

Core Insights - The rise of online literature adaptations, such as short dramas, has significantly increased the daily readership of original works by over 300% [1] - The 2025 China Online Literature Forum highlighted the mainstreaming, quality enhancement, and internationalization of online literature, emphasizing its growing influence on the cultural industry [1][2] - By the end of 2024, the user base for Chinese online literature is projected to reach 575 million, accounting for 51.9% of internet users, indicating its widespread appeal [1] Group 1: Industry Trends - The creative ecosystem is continuously improving, with a consensus on the need for quality content, supported by local writers' associations and government initiatives [2] - New creative support systems are being established, such as the "Golden Conch" plan in Fujian and the "China Online Literature Town" in Hunan, which aim to nurture writers throughout their careers [2] - The integration of AI technology is pushing for more comprehensive and innovative storytelling methods in online literature [2] Group 2: Economic Impact - Online literature is increasingly recognized as a key driver of the cultural industry, acting as a vital engine for growth alongside film, animation, and gaming sectors [2][3] - The adaptation of online literature into short dramas is emerging as a new trend, expanding user reach and creating a multiplier effect in industry integration [2] - The short drama "Home and Away" has garnered over 1 billion views, significantly boosting the collection of similar online literary works to over 500,000 [2] Group 3: International Expansion - Online literature is becoming a significant part of global pop culture, with innovative overseas expansion models being developed [3][4] - The number of original works produced overseas has reached 100 times that of translated works, indicating a strong focus on cultivating local authors [3] - The use of micro-dramas and other new formats is enhancing the international dissemination of Chinese online literature, shaping global reading habits [4]