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Core Insights - The newly revised Marriage Registration Regulations in China, effective from May 10, allow couples to register their marriage nationwide, resulting in over 260,000 couples completing "nationally available" marriage registrations in just six months [1] Group 1: Policy and Industry Collaboration - The surge in wedding tourism consumption is attributed to the collaborative efforts of policies and industries, reflecting new consumption trends among the younger generation [1] - Various regions are enhancing their wedding tourism offerings, such as providing lifetime free admission to scenic spots for newlyweds who register their marriage there [1] Group 2: Changing Consumer Expectations - The younger generation has new expectations regarding the aesthetics and ceremonial aspects of marriage, leading to a fusion of wedding ceremonies with travel and cultural experiences [1] - Wedding tourism is gaining popularity, with unique wedding ceremonies being held in picturesque locations like Dali and Lijiang [1] Group 3: Brand and Industry Development - Regions are leveraging brand development and industry construction to facilitate the transformation from "tourism consumption" to "emotional consumption," thereby expanding new spaces for wedding tourism consumption [1] - Chengdu's "Rongcheng Xishi" cultural tourism brand is an example of initiatives aimed at enhancing wedding registration services during peak holiday periods [1]