Sou Hu Cai Jing·2025-11-12 22:41Core Insights - JD's first dining infrastructure brand, Qixian Food Mall, opened in Harbin, showcasing an innovative model of "smart dining + quality takeout" that has proven to be replicable and promotable [1][3] Performance Metrics - Since its opening, Qixian Food Mall has tripled the foot traffic compared to pre-opening levels, achieving nearly 100% shopping conversion rate and a 100% increase in takeout orders [3][10] - The mall's operational success has led to plans for expansion into more cities, with many merchants looking to open additional stores in Harbin [3][15] Consumer Behavior - The mall has successfully attracted a diverse consumer base, with increased evening dining hours and a notable rise in sales, particularly during holidays, where some merchants reported a 15% year-on-year increase in revenue [6][10] - The introduction of features like "100% live kitchen streaming" has enhanced consumer experience and trust, leading to longer dwell times and increased purchase frequency [8][19] Merchant Experience - Merchants have reported significant growth in both dine-in and takeout orders, with some experiencing a rise in average transaction value from 40 yuan to 60 yuan per person [12][15] - The platform's data-driven approach has allowed merchants to optimize their offerings based on local consumer preferences, leading to successful product innovations [12][19] Strategic Expansion - JD plans to replicate the Harbin model in over 10 cities, aiming for a multi-store strategy in the future [17][19] - The collaboration between JD and local merchants is seen as a new model for regional cooperation, enhancing the growth potential for both parties [19]