Core Insights - Tencent Music Entertainment Group reported Q3 2025 financial results, showing total revenue of 8.46 billion yuan, a year-on-year increase of 20.6%, and a net profit of 2.21 billion yuan, with profit attributable to equity holders at 2.15 billion yuan [1] Revenue Breakdown - Online music service revenue grew by 27.2% to 6.97 billion yuan, while social entertainment and other services revenue decreased by 2.7% to 1.49 billion yuan [2] User Metrics - The number of paying users for online music services reached 125.7 million, a year-on-year increase of 5.6%, and the ARPPU (Average Revenue Per Paying User) was 11.9 yuan, up 10.2% [3] Competitive Landscape - The report marks the first full financial quarter for Tencent Music following the acquisition of Ximalaya. However, the impact of Ximalaya on user subscriptions and long audio services has yet to be reflected in the data. Monthly active users for online music services decreased to 551 million year-on-year [4] Market Competition - ByteDance's music products are intensifying competition in the domestic online music market. Despite Tencent's music apps leading in monthly active users, ByteDance's products are showing significant growth rates, with some reaching over 90% year-on-year [5] Strategic Responses - Tencent Music's executives acknowledged the competitive pressure, emphasizing that music is a traditional business where library advantages and user asset accumulation remain core strengths. The company is expanding its offerings with services like Starlight Card and Bubble, which are not available from competitors [5] Growth Drivers - Beyond traditional music content subscriptions, Tencent Music is focusing on content derivatives and user rights operations as growth drivers. The company plans to increase investments in live performances and proprietary events to differentiate itself in the market [6] Cost Trends - Tencent Music's operating costs have returned to positive growth, with costs reported at 4.11 billion yuan, 4.69 billion yuan, and 4.78 billion yuan for the first three quarters, reflecting year-on-year increases of 2.9%, 13.1%, and 18.8% respectively [6]
腾讯音乐今年三季度收入同比增两成，高管回应国内市场竞争