抖音的算法那么强，为什么也管不住“AI温峥嵘”们？

Core Viewpoint - The rise of AI impersonation in live streaming poses significant challenges for platforms like Douyin, as they struggle to identify and combat unauthorized use of public figures' likenesses [2][5][9] Group 1: AI Impersonation Incidents - The recent drama "News Queen 2" features a storyline where a TV station uses the likeness of a deceased anchor for an AI virtual host, paralleling real-life incidents where actress Wen Zhengrong's image was used without consent in live streams [2][4] - Douyin has initiated a special governance action against impersonation, addressing over 11,000 accounts involved in infringement since October [5] Group 2: Technical Challenges - Douyin's Vice President Li Liang acknowledged that AI content infringement detection is a technical challenge, with malicious impersonation accounts continuously evolving [7] - Experts explain that while AI-generated images may appear flawless to the human eye, they can be detected through specific technical analyses that reveal anomalies in altered areas [3][8] Group 3: Legal and Regulatory Framework - Legal experts assert that using public figures' likenesses for AI impersonation constitutes a clear violation of portrait rights and potentially defamation [9][10] - The introduction of the "Artificial Intelligence Generated Synthetic Content Identification Measures" mandates platforms to label AI-generated content, ensuring transparency for consumers [10][11] Group 4: Future Implications - The emergence of entirely virtual personas, or "digital humans," presents a more severe challenge, as they can fabricate identities that mislead the public [11] - Experts emphasize the necessity for stringent identification measures for AI-generated content to protect consumers and uphold platform accountability [11]