Winner Medical(SZ:300888) Chan Ye Xin Xi Wang·2025-11-13 01:45Overview - The demand for disposable underwear is increasing due to rising living standards and changing consumer attitudes towards convenience and hygiene, particularly driven by the "lazy economy" [1][4] - The market for disposable underwear is projected to reach a demand of 1.527 billion pieces and a market size of 6.296 billion yuan by 2024 [1][4] Industry Development - Disposable underwear is designed for single-use, emphasizing convenience, hygiene, and practicality, and can be categorized by material (knitted or non-woven), style (boxer or brief), and usage scenarios (travel, postpartum care, medical care, emergency sports) [2][4] - The industry has evolved from a nascent stage to a rapidly growing market, influenced by economic growth and consumer demand for comfort and hygiene, with a shift from B2B to B2C markets [4][5] Market Dynamics - The supply chain includes raw material suppliers (non-woven fabric, cotton, bamboo fiber), production equipment suppliers, and sales channels (supermarkets, convenience stores, pharmacies, e-commerce) [6][8] - The sales channels have shifted from offline to online, with offline sales dropping from 75.87% in 2018 to 50.21% in 2024, while online sales increased from 24.13% to 49.79% [8] Competitive Landscape - The market is fragmented with numerous participants, including major companies like Sichuan Langsha Holdings, Weigao Medical, and others, each focusing on different segments of the disposable underwear market [9] - Weigao Medical, established in 1991, has a strong reputation in the maternal and infant sector, with disposable underwear products primarily made of cotton [9][10] - Xiamen Youpai New Life Technology Co., Ltd. focuses on quality and user experience, aiming to become a leading brand in disposable underwear with a production capacity exceeding 100 million pieces annually [10] Future Trends - The industry is at a critical point for regulatory standardization, necessitating enhanced market supervision and quality improvement among small and medium enterprises [11] - The core consumer base currently consists of travelers and business people, but the market is expected to expand to cover all demographics as product awareness increases [11][12]