Core Viewpoint - Chery Automobile faced an incident during a promotional challenge at Tianmen Mountain, where a vehicle slid down steps and damaged guardrails, but no injuries or environmental damage occurred [1][2]. Group 1: Incident Details - On November 12, a yellow Chery vehicle, specifically the Chery Fengyun X3L, slid down the steps at Tianmen Mountain, breaking some guardrails [2][6]. - The direct cause of the incident was identified as the unexpected detachment of a safety harness, which led to the vehicle losing control and colliding with the guardrails [1][6]. - The challenge involved a steep and slippery terrain, known for its difficulty, with a vertical drop of 150 meters and an average slope of 45 degrees [2]. Group 2: Company Response - Chery Automobile issued an apology on November 13, acknowledging the incident and promising to repair the damaged area and take full responsibility for the aftermath [1][6]. - The company expressed regret for the inconvenience caused and committed to ensuring the safety and experience of visitors at the scenic site [1]. Group 3: Market Reaction - Following the incident, Chery Automobile's stock price fell by 1.20%, closing at HKD 31.38 per share, with a total market capitalization of HKD 182.3 billion [7].
奇瑞汽车凌晨致歉！