徕芬已入局洗地机赛道，负责人来自大疆

Core Insights - Leifen has entered the floor washing machine industry, with the project being highly confidential and ongoing for at least six months [1] - The market for floor washing machines is growing, with a projected penetration rate of approximately 3.1% in China by 2024, compared to about 6.2% for robotic vacuum cleaners [2] - The floor washing machine market is highly competitive, with over 1,042 models expected in 2024, and leading companies like Ecovacs holding over 30% market share [2] - Despite the intense competition, the market is expanding rapidly, with retail sales expected to reach 14.09 billion yuan in 2024, up from less than 0.1 billion yuan in 2019 [2] - Leifen's previous explosive growth, from a GMV of 130 million yuan in 2021 to 3 billion yuan in 2023, indicates a strong market presence, but diversification into new product categories is necessary for sustained growth [4] Industry Analysis - The floor washing machine segment is characterized by high technical barriers and a long supply chain, making it challenging for new entrants like Leifen to compete against established players [6] - Major competitors have accumulated at least eight years of experience in the home cleaning sector, which poses a significant challenge for Leifen in product development and mass production [6] - The growth of the floor washing machine market is supported by strong performance from leading companies, such as Ecovacs, which reported a 29.3% year-on-year increase in revenue and a significant contribution from floor washing machines to its growth [3]