Core Insights - Haier's three-tub washing machine has rapidly gained popularity in global markets, particularly in Vietnam, where it achieved significant online engagement and sales since its launch in mid-October [1][2] - The product's success is attributed to Haier's understanding of the global demand for health-oriented laundry solutions, offering a unique "partitioned washing" approach that addresses common laundry issues [1][2] Market Performance - The three-tub washing machine has generated over 32 million exposure views during its launch event and has seen a continuous increase in online pre-orders [1] - In China, the product has sold over 300,000 units, maintaining the top position in its category [1] - In Europe, the washing machine received positive recognition, with orders secured during its debut at the IFA in Germany and acclaim from major publications in Italy [1] Product Innovation - The washing machine features a unique design of "one large tub and two small tubs," allowing for physical separation of different types of laundry, which prevents cross-contamination and color bleeding [2] - It offers significant time savings, reducing washing time by 50% while addressing regional needs with specific technologies tailored for Southeast Asia and Europe [2] Technological Advancements - Key innovations include AI dynamic balancing technology, which minimizes vibration during operation, ensuring a quiet and stable performance [3] - Haier's extensive global R&D network, comprising 10 research centers and over 20,000 engineers, supports the development of such innovative products [3] Future Expansion - Haier plans to expand the three-tub washing machine's presence in markets such as Malaysia, Thailand, Indonesia, France, Spain, the UK, and the Middle East, aiming to lead the global transition to partitioned washing solutions [4]
海尔三筒洗衣机:中国第一,海外陆续上市