Bei Jing Shang Bao·2025-11-13 03:09Core Insights - Baidu has significantly transformed its search engine by integrating AI, with the majority of search results now generated by AI technology [1] - The coverage of rich media in the top search results has reached 70%, indicating a shift from traditional text-based links to a more multimedia-focused approach [1] - Baidu positions itself as the most aggressive in AI transformation among global search engines, moving beyond simple AI summaries to a comprehensive AI-driven search experience [1] Company Developments - The latest AI enhancements in Baidu's search engine were unveiled by founder Li Yanhong at a global conference on November 13 [1] - The new search results format emphasizes rich media content, including images, videos, live broadcasts, and even digital avatars, rather than just text links [1] Industry Trends - The shift towards AI-generated search results reflects a broader trend in the search engine industry, where companies are increasingly adopting AI technologies to enhance user experience [1] - The integration of rich media in search results may set a new standard for how information is presented and consumed online, potentially influencing competitors in the search engine market [1]