新消费图鉴 | 情感搭子、随身翻译官……“科技+”激发消费“新”风尚

Core Insights - China's vast market advantage is driving economic development through continuous internal momentum from both supply and demand sides. The integration of technology and consumption is creating new products and experiences in the consumer sector [1] Group 1: Technology and Consumer Experience - Innovative consumer experiences are emerging, such as a floating piano concert and robotic baristas, showcasing the seamless integration of technology into daily life [3] - Consumers are increasingly drawn to "black technology" products, as evidenced by a 65-year-old customer who actively seeks out new tech experiences [5] - Retail environments are evolving, with stores featuring interactive experiences like robotic pets and DIY workshops, enhancing consumer engagement with technology [7] Group 2: AI and Emotional Consumption - AI pets are becoming emotional companions, transcending traditional toy boundaries and catering to growing consumer demand for emotional connection [9] - Companies are adapting their R&D approaches to better capture emotional needs, incorporating diverse expertise such as animation design and psychology into their teams [14][17] Group 3: Smart Glasses Market Growth - The smart glasses market in China is projected to experience explosive growth by 2025, with significant increases in both shipment volume and sales [19] - A specific company is focusing on creating lightweight AI glasses capable of real-time translation across over 100 languages, addressing language barriers in international trade [19][22] - The smart glasses industry is witnessing a collective advancement across the supply chain, with partnerships enhancing product performance while reducing costs [24][27] Group 4: Market Statistics - In the first half of this year, China's smart glasses market retail volume reached 468,000 units, marking a 148% year-on-year increase [26] - Over 80% of global smart glasses suppliers are based in China, highlighting the country's comprehensive supply chain capabilities and competitive advantages [26]