Sou Hu Cai Jing·2025-11-13 03:06Core Insights - Baidu has fully restructured its search engine with AI, generating the majority of search results through artificial intelligence, achieving a 70% coverage of rich media in the top search results [1][3] Group 1: AI Integration in Search - Baidu is recognized as the most aggressive company in AI transformation among global search engines, shifting from text and links to rich media content as the core of its search application [3] - Users now receive answers in various formats such as images, videos, live broadcasts, and digital personas, with 7 out of 10 answers presented in these forms [3] Group 2: Partnerships and API Accessibility - Baidu has opened its search capabilities through AI APIs, partnering with major hardware manufacturers like Samsung, Honor, and Vivo, with 625 companies integrating Baidu's search API via Baidu Smart Cloud [5] Group 3: Search Engine Revamp - The most significant overhaul of Baidu's search in a decade occurred in July, transforming the search box into a "smart box" that supports extensive text input and enhanced capabilities for photo, voice, and video [5] - Baidu's executives acknowledge the challenges of balancing innovation with user familiarity, emphasizing the need for change in response to rapid technological advancements and user preferences [5]