Zhi Tong Cai Jing·2025-11-13 03:45Core Insights - The VIP board market in China is rapidly expanding, with a projected market size of 4.67 billion yuan in 2024, driven by the demand for energy-efficient appliances, particularly refrigerators [2][4] Group 1: Market Overview - The domestic VIP board market is experiencing significant growth, with a market size expected to reach 4.67 billion yuan in 2024. The market is concentrated, with the top two companies, Saitex New Materials and Maikelong, holding a combined market share of over 70% [2] - The VIP board industry has high entry barriers due to factors such as technology patents, customer resource binding, and brand effects, making it difficult for new entrants to compete [2] Group 2: Regulatory Impact - The new national energy efficiency standards for refrigerators, effective from June 1, 2026, will significantly raise the efficiency requirements, with only 0.6% of current refrigerators meeting the new top-tier standards. This change is expected to enhance the demand for VIP boards, which can achieve the same insulation performance with a thickness of 10-15mm compared to 100mm of traditional polyurethane foam [3] - The introduction of a volume utilization rate concept in the new standards is anticipated to improve the efficiency of high-volume products, potentially increasing the volume utilization rate of refrigerators by 10% to 30% [3] Group 3: Government Subsidies - The national subsidy policy for high-efficiency refrigerators, set to be implemented in August 2024, includes a 15% subsidy for secondary efficiency and an additional 5% for primary efficiency, which is expected to boost the market share of high-efficiency refrigerators [4] - The market for mid-to-high-end refrigerators is expected to grow, particularly in the price ranges of 4000-8000 yuan online and 8000-15000 yuan offline, due to ongoing government subsidies [4] Group 4: Demand Projections - Domestic refrigerator sales are projected to grow from 2023 to the first half of 2025, with a year-on-year increase of 9% expected in the first half of 2025, reaching 22.62 million units [5] - The penetration rate of VIP boards in the domestic refrigerator market is currently low compared to developed countries, with an expected increase from 3% in 2020 to approximately 7.66% in 2024. Under neutral expectations, the market size for VIP boards in refrigerators could grow by an average of 1.4 billion yuan annually over the next seven years [5]