苹果报告称欧盟DMA未达降价预期，90%开发者未下调App价格

Core Insights - The European Union's Digital Markets Act (DMA) has not achieved its primary goal of reducing app prices through increased competition, as approximately 90% of developers did not lower their app or in-app purchase prices [1][3] Group 1: Regulatory Impact - The DMA classifies major tech companies like Apple as "gatekeepers," mandating them to open their ecosystems to ensure fair market competition [1] - Apple has implemented three key measures in the EU, including allowing third-party app stores, reducing commission rates, and extending small business programs [1] Group 2: Research Findings - A study commissioned by Apple from The Analysis Group analyzed over 21,000 affected apps and 41 million transaction data points, revealing that only about 10% of developers chose to lower prices, with an average reduction of just 2.5% [3] - The findings contradict EU expectations that reduced developer costs would lead to lower consumer prices [3] Group 3: Developer Behavior - Apple stated that the DMA has failed to deliver promised price benefits to consumers, potentially resulting in lower security, privacy protection, and user experience for European users [3] - Some media analyses suggest that developers' reluctance to lower prices may stem from reallocating saved commission costs towards app feature optimization and performance improvements, which can be seen as an indirect benefit to consumers [3]