2026上海国际酒店及餐饮业博览会（HOTELEX Shanghai）展位招商全面启动

Core Insights - The 34th HOTELEX Shanghai will be held from March 30 to April 2, 2026, at the National Exhibition and Convention Center in Shanghai, serving as a major international trade event for the hotel and catering industry in the Asia-Pacific region [6][33] - The event aims to create an open and efficient communication platform for global hotel and catering industry professionals, leveraging over 30 years of experience and resources from the organizer [6][7] Event Overview - HOTELEX Shanghai has successfully held 33 editions since its inception in 1993, attracting 284,581 professional visitors in 2025, with overseas buyers increasing by 34.2% to 12,447 from 148 countries and regions [7] - The 2026 exhibition is expected to cover an area of 400,000 square meters, featuring over 3,000 quality exhibitors and attracting more than 300,000 professional visitors [7][31] Exhibition Features - The event will encompass the entire supply chain of the hotel and catering industry, with twelve themed exhibition areas to facilitate professional product displays and in-depth communication with target customers [14][17] - Key exhibition areas include catering equipment, high-end ingredient supply chains, coffee and tea supply chains, and food packaging and design [17] Concurrent Activities - Over 50 professional competitions and forums will be held during the event, including the China Restaurant BOSS Conference and various industry summit forums to enhance brand exposure and industry influence [20][22] - Notable competitions include the World Barista Championship and the Shanghai International Trend Beverage Creative Production Competition [22] Marketing and Promotion - HOTELEX has established a comprehensive online and offline communication system to maximize brand exposure, including partnerships with over 100 domestic and international industry media [29][30] - The online advertising is expected to achieve over 250 million exposures and nearly 30 million clicks [30] Industry Trends - The 2026 HOTELEX Shanghai will focus on the latest industry development trends, including the application of AI and robotics in the hotel and catering sectors, digital transformation, and sustainable development practices [33]