FOTON(SH:600166) Feng Huang Wang·2025-11-13 05:37Core Viewpoint - Chery Automobile faced backlash after a failed stunt test at Zhangjiajie Tianmen Mountain, where a Chery Fengyun X3L slid down steps and damaged guardrails, raising public concerns about safety and the appropriateness of using a public scenic area for such tests [1][3]. Group 1: Incident Details - The incident occurred on November 12, when a video showed the Chery Fengyun X3L sliding down the steep and slippery steps of Tianmen Mountain, which is known for its challenging conditions [1][3]. - The test was intended to showcase the vehicle's capabilities in extreme conditions, but it resulted in damage to public property and dissatisfaction among tourists who felt the area was being misused [1][3]. Group 2: Company Response - In response to public criticism, Chery issued an apology, acknowledging insufficient risk assessment and oversight during the planning and execution of the test, and committed to repairing the damage and addressing public concerns [3][4]. Group 3: Industry Implications - The incident highlights a trend in the automotive industry where companies are increasingly resorting to extreme marketing tactics to capture attention, often at the expense of professionalism and safety [4][5]. - The reliance on sensationalized testing scenarios can mislead the public and create safety risks, emphasizing the need for a balance between creative marketing and adherence to safety standards [4][5]. - The event serves as a reminder that brand value is derived from professionalism and reliability rather than merely generating buzz through extreme stunts [5].