Qian Zhan Wang·2025-11-13 06:15Industry Overview - The projector industry can be categorized by light source type (laser, LED, bulb, and hybrid), display technology (DLP, LCD, LCOS, CRT), and intelligence (smart and non-smart projectors) [1] - The industry chain consists of three main segments: upstream (components supply), midstream (manufacturing), and downstream (application and sales channels) [3][6] Industry Development - The projector industry in China has evolved through several phases since its inception around 1998, currently entering a prosperous period characterized by diverse product offerings and advanced production technologies [8] Policy Support - Government initiatives such as "Made in China 2025" and "Cultural Power" have significantly boosted the projector industry, leading to technological upgrades and collaborative development across the supply chain [10] - Various policies have been introduced to promote consumption and product upgrades, including incentives for replacing old appliances with new energy-efficient models [11][12] Market Performance - Different organizations report varying statistics on projector shipments in China for 2024, with estimates ranging from approximately 519 million to 689 million units [14] - The online retail market for projectors is expected to rebound in 2024, driven by major events and promotional activities, with a projected 6.5% year-on-year increase in sales volume [15] - The smart projector penetration rate in China is nearing 90%, reflecting a trend towards intelligent devices [16] Market Size and Revenue - The Chinese projector market is projected to reach approximately 136.5 billion yuan in 2024, despite a decline in sales revenue due to increased sales of lower-priced products [19] Competitive Landscape - The distribution of projector-related companies in China is concentrated in the southeastern coastal regions, with collaboration from central regions and major cities like Beijing and Shanghai [20] - In 2024, the leading brands in the domestic projector retail market include XGIMI and Xiaomi, with Xiaomi gaining significant market share through popular products [25] Future Outlook - The Chinese projector market is expected to exceed 26.9 billion yuan by 2030, driven by policy support, consumer demand for high-quality products, and technological advancements [26] - The industry is witnessing accelerated technological innovation, with laser technology becoming mainstream and increasing focus on high-resolution products [30] - The market is expanding into new application scenarios, including home entertainment, business, and education, with emerging trends in AR and immersive experiences [30]