“娃哈哈前代工厂”宏胜集团将于11月18日召开经销商大会

Core Points - Hongsheng Group will hold a dealer conference on November 18, with attendance criteria including cumulative sales of over 15 million yuan for the 2025 sales year, annual performance growth, and completion of the 2026 joint sales agreement [1] - The company has undergone a change in legal representative, with Zheng Qundi taking over from Zhu Lidan [3] - Recent personnel changes at Hongsheng include the departure of several long-term employees, possibly related to internal restructuring following the Wahaha employee representative conference [3] - The production center director, Yan Xuefeng, faced disciplinary scrutiny but has since resumed his position [3] - Wahaha Group has also seen leadership changes, with Zong Fuli resigning from key positions [3] - A new brand "Wawa Xiaozong" was announced by Hongsheng, but reports indicate it has not yet been launched in the market [3] - Zong Zehou, brother of Zong Qinghou, introduced a new brand "Wawa Xiaozhi" with ambitious sales targets and promotional strategies [4] - Zong Fuli attended a regional work meeting as president of Hongsheng, outlining future plans [4] Company Overview - Hongsheng Beverage Group was established in 2003, initially as a contract manufacturer for Wahaha [1] - Under Zong Fuli's leadership since 2007, the company has expanded from a single production base to a comprehensive beverage enterprise with 16 production sites and over 104 production lines, achieving an annual capacity exceeding 480 million boxes [1] - Following Zong Qinghou's passing in 2024, resources from Wahaha Group have been fully integrated into Hongsheng, including the sales team and core departments [1]