Zheshang Securities(SH:601878) Zhong Zheng Wang·2025-11-13 06:36Core Insights - The People's Bank of China announced the winners of the 2024 Financial Technology Development Awards, with Zheshang Securities winning three significant awards for its innovations in digital finance [1] - Zheshang Futures, a subsidiary of Zheshang Securities, won first prize for its "Huo Lifang" platform, marking the first time a futures company has received this top honor [1][2] - The awards reflect Zheshang Securities' commitment to advancing digital finance and supporting the central government's financial initiatives [1][6] Group 1: Huo Lifang Platform - The "Huo Lifang" platform addresses key pain points in bulk commodity basis trading, such as rigid pricing mechanisms and long settlement cycles [2] - It features a closed-loop operational system centered on a data flow engine that integrates AI, enhancing the efficiency of commodity trading processes [2][3] - The platform has managed a business scale exceeding 10 billion yuan, demonstrating its alignment with the needs of the real economy and supporting inclusive finance [3][6] Group 2: Educational and Informational Innovations - Zheshang Securities also received awards for its two projects: a new generation investment education platform and a content recommendation platform, showcasing its diverse digital finance applications [4][5] - The investment education platform utilizes AI to create an interactive learning environment, transforming traditional education methods into engaging experiences [4] - The content recommendation platform employs an intelligent engine to provide personalized financial information, enhancing customer service and operational efficiency [5] Group 3: Strategic Implications - The awards signify Zheshang Securities' long-term commitment to a technology-driven strategy, positioning digitalization as a core focus [6] - The development of the "Huo Lifang" platform exemplifies the company's approach to identifying and addressing industry pain points through innovative solutions [6][7] - Future plans include expanding the platform's services to cover more commodity production and trading enterprises, particularly supporting small and medium-sized enterprises [7]