百度搜索总经理赵世奇：AI没有取代搜索，而是在重塑搜索

Core Insights - The rapid development of AI is reshaping search engines rather than replacing them [1][3] - Baidu has upgraded its search engine to an AI engine, launching the Orion AI engine to create a new super brain for the intelligent era [3] Group 1: AI Transformation in Search - The most significant transformation brought by AI to search engines is the transition from traditional search to AI-driven search [3] - AI aims to enhance search products to understand complex sentences and human language, shifting from passive responses to proactive planning [3] Group 2: Redefining Search Boundaries - The AI era requires a redefinition of search boundaries, enabling the search engine to not only collect materials but also possess content creation capabilities [3] - The ability to understand information and engage in creative processes is essential for the evolution of search in the AI landscape [3]