Core Viewpoint - Morgan Stanley's research report indicates that Tencent Music's total revenue for Q3 grew by 21% year-on-year to 8.5 billion yuan, exceeding the bank's expectations by 2.8% [1] Revenue Summary - Music subscription revenue increased by 17% year-on-year to 4.5 billion yuan, roughly in line with Morgan Stanley's expectations [1] - The number of paying users rose by 1.3 million quarter-on-quarter, with average revenue per paying user (ARPPU) at 11.9 yuan per month, reflecting an 11% year-on-year growth [1] Profitability Summary - Adjusted net profit under non-International Financial Reporting Standards grew by 33% year-on-year to 2.4 billion yuan, surpassing Morgan Stanley's expectations by 5.1% [1] - Gross margin stood at 44.6%, down 0.8 percentage points quarter-on-quarter but up 0.7 percentage points year-on-year, primarily benefiting from strong operating leverage in the music subscription business and the effectiveness of self-produced content [1] Future Outlook - Morgan Stanley is awaiting further insights on future prospects during the earnings conference and has set a target price of $27.5 for its U.S. stock with an "Overweight" rating [1]
大行评级丨大摩：等待腾讯音乐业绩会议透露更多前景展望 评级“增持”